Is it really needed?
There is one major question that comes to my mind when I look at this functionality:
Why the hell would I use twitter and yelp while driving a car?
When I want to use apps like this I stop my car and use my smartphone. But... there are couple of answers to that question:
Why the hell would I use twitter and yelp while driving a car?
When I want to use apps like this I stop my car and use my smartphone. But... there are couple of answers to that question:
- First of all, primo, you often go somewhere with passengers, so they might use it...
- Second of all, who is TomTom's target customer group for this product? According to the latest 2011 PEW Report 35% of adult Americans own a smartphone and according to Nielsen 74.6% of users of Android and I guess similar number of users of iPhones uses Google Maps (not counting in other navigation products) to get from place to place. This is clearly not a target customer group to TomTom but the rest of 65% of adult Americans are (!!!) and for them access to services like Yelp might be really useful.
- Finally it's quite an innovative product within the Personal Navigation Devices market, isn't it? TomTom known as the leader of the industry is proving its strength. They are as well getting some know-how in such a LBS solutions and probably soon you'll be able to share with friends on Facebook in a that you are stuck in a traffic jam while going to them, without being accused of lying.
Who knos, maybe soon similar solutions will be available in build-in car navigation systems. But there is one problem Go Live 1535M is using GPRS connections to get data from the internet and it is already being phased out in some parts of US. The idea is cool. Let's hope that it's going to evolve in the right direction.
source: TomTom
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